story
Yamamay was established in 2001, based on an idea of Gianluigi Cimmino. With his knowledge of the underwear market and the retail world in general, he asked his family to take on – together – a new business challenge.
Thus Inticom S.p.A., which now has its head office in Gallarate, was formed. Luciano Cimmino, Gianluigi’s father and head of the company, was then known by many as the founder of Original Marines, as well as for being one of the most important reference points of the Bassetti brand in Italy.
His daughter, Barbara Cimmino, actively sustained and then realized, the project for the foundation of Yamacademy, the Yamamay corporate school. This investment has built up a modern and forward thinking company, the strength of which are its people. Francesco Pinto, her husband, who was already a manager at Procter & Gamble, is now Chairman of Inticom S.p.A.
Exactly ten years after it was founded, Yamamay was “reborn” thanks to the contact with the Carlino Family, founder of the Carpisa brand. Intense business dealings, made smoother by the personal friendship between
Gianluigi Cimmino and Maurizio Carlino (MD of Kuvera S.p.A., leading mono-brand retailer in Italy in the handbags and luggage market), took shape in 2011 under Pianoforte Holding: a single group where, of course, the Yamamay and Carpisa brands are housed. “Closer and stronger”.
This is the motto of the two Managing Directors. Today, in fact, the two chains have more than one thousand stores and 1,200 employees. The Group is headed by Luciano Cimmino, Chairman of Pianoforte.
