The franchising formula
More than 450 franchisees in Italy and 85 franchisees abroad have already chosen the Yamamay formula.
The franchising policy aims to achieve a balanced geographical development of the distribution network, by finding locations which have an adequate commercial potential while at the same time guaranteeing to the partner a high level of support both in the business’ start-up phase and in the normal running of the store.
- Under the franchising contract full, free use is given of the Yamamay brand.
- The minimum duration of the franchising contract is five years. — The agreement does not include the payment of any royalties or entry fees.
- In Italy, the franchisee must provide a first demand bank guarantee in the name of the company for a value of Euro 35,000.
- Those wishing to open a store abroad must provide anirrevocable stand-by letter of credit, confirmed by a leading Italian bank, for a value of Euro 50,000.
All Yamamay stores are connected online with Inticom’s datacenter, which manages the warehouse and logistics both for Inticom and the individual stores, guaranteeing automated restocking. Stores’ stocks are managed in this way to minimize their levels and improve their profitability.
