The Yamamay franchisees
The Yamamay franchisees are fully responsible for their own business and its development. They do not simply have a sales role, but they are, to all intent and purposes, entrepreneurs.
Operational tasks focus on the trading activity, in compliance with the regulations of the franchising agreement, highlighting the idea that the success of the franchise contributes to development of the entire chain.
Investments by the Franchisee
The Yamamay franchisee must undertake the expenses relating to the purchase of furniture and fittings as well as those of for the building and engineering work necessary to fit out the store.
The franchisee must also cover the costs for computerizing the store, arrange insurance cover and contribute to the transport costs.
- Euro 650 per square meter should be considered for the purchase of furniture and fittings.
- The cost of building and engineering work varies according to the state of the property being considered.
The franchisee must purchase and resell Yamamay products only, observing a minimum purchase order based on modest quantities, in order to guarantee excellent service.
The Yamamay store
Minimum requirements for opening a Yamamay store:
- Catchment area: urban areas with at least 60,000 inhabitants
- Location: historical city centers, shopping centers and major shopping streets
- Minimum surface area: 70 square meters
- Shop windows: 2 of at least 2.5 meters of width, plus the entrance door.
Support activity for the franchisee
Inticom guarantees continuous support to the franchisees, supplying a complete range of support services and training and working side by side with them from the start of the relationship.
- During the evaluation phase:
Assistance in researching and selecting commercial premises. Identification and approval of the store location. Joint verification of the investment’s technical and economic feasibility. - At the start-up of the business activity:
Corporate training with courses dedicated to sales and product knowledge, visual merchandising, computer skills and safety regulations. Pre-opening training at a Yamamay store. Assistance of a corporate team during the first store fitting for the opening. - Day by day:
Constant monitoring of the franchisee’s activities via planned visits of agents and Yamamay area managers. Help-line available during the stores’ opening hours to the public National advertising paid by the company Assistance in local advertising, paid for by the franchisee.
