Mission

Our mission is “to enter into the heart of every Yamamay woman” by making the store an emotional and engaging environment, a parallel world where the consumer can fully benefit from our products’ excellent quality/price ratio.

Our success guarantees success for the franchisees: the brand’s preeminence creates value for all commercial partners involved, inspiring an intense sense of belonging and enabling the strength of the group and the brand to be communicated to public and competitors alike.

Operating structure

Situated in Gallarate (Varese Province), just 10 minutes drive from Milan Malpensa International Airport, the headquarter offices stretch over 5 floors, covering a total of 5,000 square meters. Comfort, technology and functionality together with design and innovative materials ensure that the new offices are a perfect summary of the Yamamay brand and represent its ideal home.

The operating structure is divided into three areas:

• Style and product:responsible for the design and conception phase of the product, sampling and quality control.
• Marketing and sales: manages the sales network, communication and brand promotion.
• Corporate staff services:responsible for administration, accounting and finance, planning and control, human resources, organizational development, training, legal affairs and Information and Communication Technology.

Logistics is outsourced to a specialized provider. Supervision of scouting, screening and quality control activities for production imported from the Far East is entrusted to the Chinese subsidiary Ying Li Yang International Trading (Shanghai) Co. Ltd., which has its headquarters in Hangzhou.

The Spanish subsidiary (Yamamay Iberica SL) and the German branch are both responsible for developing their respective geographic markets, through the opening of prestigious directly-owned stores as well as the development of a local franchising program.