YAMAMAY BREATHES WITH THE BREATH
THE ADVERTISING THAT CLEANS THE AIR
Once again YAMAMAY links its name to a sustainable project, using the revolutionary material theBreath® for the launch of the YAMAMAY FALL ‘18 campaign.
TheBreath® is an innovative patented material created by the team of researchers of ANEMOTECH, an Italian firm whose mission is to improve the quality of our lives.
Indeed, theBreath® material is designed to retain and disaggregate harmful airborne particles produced by cars, heating systems and emissions, performing an important role in purifying the air.
TheBreath®, not using external energy sources, has a low environmental impact.
Yamamay has decided to support this responsible advertising project by putting up a maxi billboard on the main façade of the headquarters in Gallarate.
YAMAMAY, alongside ANEMOTHECH to support a breath-taking project: theBreath®.