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YAMAMAY BREATHES WITH THE BREATH
THE ADVERTISING THAT CLEANS THE AIR

Once again YAMAMAY links its name to a sustainable project, using the revolutionary material theBreath® for the launch of the YAMAMAY FALL ‘18 campaign. TheBreath® is an innovative patented material created by the team of researchers of ANEMOTECH, an Italian firm whose mission is to improve the quality of our lives. Indeed, theBreath® material is designed to retain and disaggregate harmful airborne particles produced by cars, heating systems and emissions, performing an important role in purifying the air. TheBreath®, not using external energy sources, has a low environmental impact. Yamamay has decided to support this responsible advertising project by putting up a maxi billboard on the main façade of the headquarters in Gallarate.

YAMAMAY, alongside ANEMOTHECH to support a breath-taking project: theBreath®.

Women's long habotai kimono - Flowery

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Bodysuit with lace and tulle - Immagination

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Padded bustier - Immagination

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