Shopping Cart



Our mission is “to enter into the heart of every Yamamay woman” by making the store an emotional and engaging environment, a parallel world where the consumer can fully benefit from our products’ excellent quality/price ratio.

Our success guarantees success for the franchisees: the brand’s preeminence creates value for all commercial partners involved, inspiring an intense sense of belonging and enabling the strength of the group and the brand to be communicated to public and competitors alike.


Yamamay was born in 2001 from a Gianluigi Cimmino’s idea. And since he strongly believed in the growth potential of the underwear market and the retail world, he asked his family to face a new business challenge.

At the leading point of Inticom S.p.A. there is Luciano Cimmino - Gianluigi’s father who was already the protagonist of the successful history of Original Marines - together with his daughter, Barbara Cimmino, who founded Yamacademy, the Yamamay corporate school – and her husband Francesco Pinto, who was already a manager at Procter & Gamble and is now Chairman of Inticom S.p.A.

Exactly after ten years of activity, Yamamay is living a second time of development and growth thanks to the entrance in the company of the Carlino Family, owner of the Carpisa brand, and to the foundation of the Pianoforte Holding, where two incredibly successful brands are bound together: Yamamay and Carpisa.

“Closer and stronger”. This is the motto of the new holding, which has achieved in a short time the goal of the 1,000 stores and more than 1,200 employees.

Operating structure

Situated in Gallarate (Varese Province), just 10 minutes drive from Milan Malpensa International Airport, the headquarter offices stretch over 5 floors, covering a total of 5,000 square meters. Comfort, technology and functionality together with design and innovative materials ensure that the new offices are a perfect summary of the Yamamay brand and represent its ideal home.

The operating structure is divided into three areas:

• Style and product:responsible for the design and conception phase of the product, sampling and quality control.
• Marketing and sales: manages the sales network, communication and brand promotion.
• Corporate staff services:responsible for administration, accounting and finance, planning and control, human resources, organizational development, training, legal affairs and Information and Communication Technology.

Logistics is outsourced to a specialized provider. Supervision of scouting, screening and quality control activities for production imported from the Far East is entrusted to the Chinese subsidiary Ying Li Yang International Trading (Shanghai) Co. Ltd., which has its headquarters in Hangzhou.

The Spanish subsidiary (Yamamay Iberica SL) and the German branch are both responsible for developing their respective geographic markets, through the opening of prestigious directly-owned stores as well as the development of a local franchising program.